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Department of Conservation and Recreation
Media inquiries: Please contact Dave Neudeck, dave.neudeck@dcr.virginia.gov, 804-786-5053.
FOR IMMEDIATE RELEASE
Date: May 18, 2016
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Virginia State Parks partners with REI Co-Op to promote Virginia State Parks to new visitors
RICHMOND, Va. – Virginia State Parks kicks off a partnership with REI Co-Op sporting goods Friday, giving people the opportunity to visit a Virginia State Park for free.
REI customers will receive a coupon on their receipt good for one day of free parking in any state park. The coupons don’t expire and the program is open-ended.
“This is a great opportunity for us to reach people who enjoy the outdoors but haven’t necessarily considered visiting a state park,” said State Parks Director Craig Seaver. “Virginia is rich in outdoor recreational opportunities, and we recognize visitors have a variety of venues where they can spend their time. This public-private partnership with REI allows us to reach prospective visitors when they are buying outdoor equipment. We want them to know that Virginia State Parks are a natural choice for camping, hiking, biking, boating and countless other outdoor activities.”
Participating REI stores are in Virginia Beach, Richmond, Woodbridge, Fairfax, Bailey’s Crossroads and Tyson’s Corner.
“At REI we believe a life outdoors is a life well lived, and our partnership with Virginia State Parks gives folks an opportunity to enjoy some great parks. We look forward to a continued partnership and giving REI members access at a reduced cost,” said Ray Dinterman, retail director, Mid-Atlantic District.
REI Co-Op members who join the Virginia State Parks Loyalty Program receive 10,000 points (good for a free night of camping) and 10 percent discounts on future campsite reservations.
The Customer Loyalty Program rewards visitors who stay in cabins, lodges, campsites, yurts, camping cabins and camping lodges. Points can be redeemed for free accommodations.
For more about the program, visit www.dcr.virginia.gov/state-parks/customer-loyalty.
Virginia State Parks are managed by the Virginia Department of Conservation and Recreation. For more information about Virginia State Parks activities and amenities or to make a reservation for one of the more than 1,800 campsites or 300 climate-controlled cabins, call the Virginia State Parks Customer Care Center at 800-933-7275 or visit www.virginiastateparks.gov.
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